For Immediate Release July 31, 2003
Contact: Robert Genat, (760) 633-4878
Hot rodding was born on the dusty dry lakes of Southern California's Mojave Desert by brave men in frail machines. They endured the cold nights and brutally hot days in the desert's barren dusty landscape in search of speed. Robert Genat's The Birth of Hot Rodding documents the history of these men and their machines. California's dry lakes racing history is captured in the words of the pioneers who built and drove the cars and in excellent archival color and black & white photos shot by Don Cox.
The Birth of Hot Rodding is a book for anyone who ever owned, currently owns, or ever dreamed of owning a hot rod. The only thing Genat could not package in this book is the raspy sound of a flathead with open headers or the dust from El Mirage dry lake. The Birth of Hot Rodding is a book automotive enthusiasts will be eager to read and proud to display on their coffee tables. This volume serves as a definitive visual and written history of the dry lakes era in California.
After reading an advanced copy of The Birth of Hot Rodding, NHRA founder, SCTA organizer and dry lakes racer Wally Parks said, "Robert Genat's narrative and Don Cox's colorful photos have captured the true spirit of California's legendary dry lakes action, dating back to times when each event was an exciting and unpredictable new adventure."
The Birth of Hot Rodding-The Story of the Dry Lakes Era
(ISBN 0-7603-1303-2) is available from Motorbooks International for $34.95, either by phone at 800-826-6600, or on their website,
www.motorbooks.com..
The Birth of Hot Rodding-The Story of the Dry Lakes Era
Was written by Robert Genat, with photos by Don Cox, and foreword by Wally Parks. (10X10 hardcover, 156 pages, 75 color photos, and 75 B&W photos.)